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NAR Edition vs. Other Placester Subscriptions

NAR Edition vs. Other Placester Subscriptions

Placester is a proud partner in NAR’s REALTOR Benefits® Program. Under this program, we’re proud to offer NAR Edition agent websites to REALTORS®.

This article will discuss the differences between the National Association of REALTORS® Edition Placester sites and Placester's other subscription offerings.

What's included in your FREE NAR Edition Subscription

  • Easy Setup
    • It's easy to get up and running quickly. Learn about how to create an account and site here.
  • Website Design
    • Access to the NAR-exclusive Chicago template, which has a sleek look and was built with modern browsers and devices in mind
  • Personalization Options 
    • Brand your site with your own favicon, logo, contact info, slideshow, and site title
  • IDX Integration
    • Placester integrates with 99% of MLSs in the United States, and we're adding more coverage every day. Your NAR Edition site includes IDX, but surcharges may apply.*
  • Listings Search
    • Your site includes an intuitive dropdown search form, allowing visitors to search by city, price range and number of beds. You can also filter your listings so you can focus on your own listings, location or price range.
  • Pages
    • In addition to having a listings search page and property detail pages built in, you can add an about page and a testimonials page. Your about page can include images and video.
  • Social sharing
    • Link to your Facebook, Twitter, LinkedIn, Pinterest and Google+ pages for your business. Allow clients to share listings easily through social sharing links on each property details page. 
  • Domains & Hosting
    • Free hosting by Placester, a provided customizable domain (example:, and the option to use your own custom domain 
  • Email Support
    • Reach out to our experts 7 days a week at

*Placester’s IDX solution is included in the NAR edition subscription. That being said, we must pass along a data surcharge for some MLSs. For this reason, we require credit card information to be submitted when you add the free NAR edition subscription.

In the event your MLS charges Placester for data access, you will incur a data surcharge which will be billed by Placester. This surcharge is intended to offset the high fees that certain MLSs charge Placester for access to the IDX data. The surcharge is processed on the day that your integration is completed, then is charged monthly. Keep in mind, some MLSs charge their own setup or annual fees for access to IDX data. You will be billed directly from your MLS for any direct MLS Fees.


Upgrade options

Many agents choose to use a Placester site not only as an IDX search solution for their clients, but also as a tool to capture and nurture leads. Placester has other subscription offerings that will give you access to additional front end features and site editing options along with a backend suite of lead management tools. If this makes sense with your business plan, Placester and NAR offer exclusive pricing for REALTORS®. Keep in mind, to take advantage of the special offers, you must speak with our sales team at 800-226-1381, extension 2. Below is a breakdown of the additional features available in these upgraded packages.


Everything included in the NAR Edition site, PLUS: 

  • Lead Capture
    • Custom lead capture settings allow you to tailor how you capture information from prospective clients 
  • Site Designs
    • 6 additional site designs to choose from and a set of color options for each 
  • Featured listings 
    • Showcase specific listings on the home page
  • Blog
    • Built-in blogging functionality, unlimited blog post creation
  • Natural Language Search
    • Free text search rather than drop downs
  • Map Search
    • A more dynamic and interactive way to search listings with a map
  • IDX pages
    • Highlight different cities, zip codes or neighborhoods within your MLS
  • Autoresponders
    • Automatically follow up with leads who register on the site 
  • CRM
    • Manage leads and assign them to drip campaigns
  • Mobile CRM
    • Manage leads on the go with Placester's mobile app
  • Home Valuation Pages
    • Built-in landing page template for generating seller leads
  • Site Tracking
  • Site Verification
    • Verify your site with Google, Bing and Pinterest
  • Advanced Account Assistance
    • Reach our team of experts through phone and email for account guidance and walkthroughs


Everything included in Essential, PLUS: 

  • Premium homepage designs
  • Monthly blog content creation
  • Quarterly website refresh
  • Monthly reporting and analytics
  • Lead Nurturing management

Premium Plus

Everything included in Premium, PLUS: 

  • Custom homepage designs 
  • Content Sharing on Facebook
  • Automated Facebook Advertising
  • Success Management 
  • Website Maintenance  

Next Steps

If any of these packages include what you are looking for or you have any questions about what might work best for you and your business, please contact our sales team at 800-728-8391 x 2

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