This article will show you how you can boost SEO by adding a meta title and description to pages and blog posts on your website.
What is a Meta Title and Meta Description?
The meta title and description are what you would like search engines to display when your page or post appears in someone's Google or Bing search results, for example.
Here are a couple of great resources on writing effective meta titles and descriptions from Moz.com:
Do I Need Them?
You don't necessarily need to add these tags because search engines will ultimately decide what title and description to display when the page is crawled and indexed.
However, you can use this space to create a unique call-to-action and add relevant keywords for each page and post on your site:
The above is an example of how one of our Academy articles appears in Google search results.
Adding Your Meta Title & Description
Once you've added your page content, just scroll down to the SEO section at the bottom of the editor to add the meta title and description. Note: if the page has been published for awhile, these fields may have been auto-filled.
Here's an example of how you could complete this section for an about page:
Click here to learn how to add a meta title and description for your home page.
Need More Help?
If you have additional questions about adding a meta title and description, let our support team know at firstname.lastname@example.org.