This article will give you some methods of tracking who has visited your Placester site.
Placester's Leads Features
If you are Placester customer on our Essential, Advanced or Premium subscriptions, you have access to our Lead features. When a site visitor registers an account on your site, they'll have a Lead profile created. After this, any time they log in, you'll be able to see all of their activity in your account dashboard. For more on Leads, click here.
Google Analytics is a great tool which allows users to analyze activity on their site. Users are able to see how many visitors come to their site and pages, how long they stay, what they viewed and how they got there. We recommend Google Analytics because it's one of the most robust site tracking tools, as well as being simple to use.
Benefits for Real Estate Professionals
This free tool can be incredibly useful for agents and brokers alike for the simple fact that it's customizable to an individual's needs. For example, by tracking which listings prospective homebuyers are viewing, an agent can learn the types of properties people are most interested in. Google Analytics can show the keyword search terms and filters applied, which listings are being shared, and even the method a potential customer used to contact an agency.
How Does it Work?
Event Tracking, a feature within Google Analytics, allows users to schedule notices when certain activities occur on their site. For example, an agent can decide to receive notification every time a potential buyer saves a listing they searched.
Need More Help?
If you have additional questions about using Placester's Leads Features, or Google Analytics, to track who is visiting your site, let our support team know at firstname.lastname@example.org.