Getting Started
Classic
Logging into your Placester Account [Classic]
[Video] Placester Startup Guide [Classic]
[Video] Requesting an IDX Integration [Classic]
Editing Your Contact Details [Classic]
Changing Themes and Colors [Classic]
[Video] Adding Images to your Home Slideshow [Classic]
Adding a Favicon [Classic]
[Video] Linking Social Networks [Classic]
Adding Certification Logos to the Footer of your Site [Classic]
[Video] Changing your Global filter settings [Classic]
Using Basic Lead Capture [Classic]
[Video] Creating a Blog Post [Classic]
[Video] Creating Advanced Area Pages and an Area Page Index [Classic]
[Video] Creating a Page [Classic]
Adding a Logo [Classic]
Submitting a Support Ticket [Classic]
Codeless
Getting Started Checklist
Requesting an IDX Integration [Codeless]
Logging into your Placester Codeless Account [Codeless]
Image Dimension Guide [Codeless]
Changing your Global filter settings [Codeless]
Editing Your Codeless Contact Details [Codeless]
Adding Images to your Home Slideshow [Codeless]
Featuring Listings on your Home Page [Codeless]
Adding Certification Logos to the Footer of your Codeless Website [Codeless]
Adding a Favicon [Codeless]
Hiring a Creative Assistant Using On-Demand
What is Codeless?
All Things IDX
Classic
IDX Process: FAQs [Classic]
TREC Requirements [Classic]
How to fill out your IDX Documents on RightSignature.com [Classic]
RightSignature Cheat Sheet [Classic]
Adding Your License Number to Your Site [Classic]
Adding Multiple IDX feeds to your site [Classic]
Map Search [Classic]
Natural Language Search [Classic]
[Video] Selecting Search Forms [Classic]
[Video] Featuring Listings on your Home Page [Classic]
[Video] Basic Areas and Creating an Areas Index Page [Classic]
How Placester Handles 1/4, 1/2 and 3/4 Baths [Classic]
Codeless
Customizing your Website
Classic
Custom Domain
How and Where to Purchase a Custom Domain [Classic]
[Video] Pointing your Custom Domain to your Placester Site [Classic]
[Video] Editing your Placester Subdomain [Classic]
Forwarding Additional Domains to Your Website [Classic]
[Video] Mapping Your GoDaddy Domain to Placester (New User Interface) [Classic]
Mapping your GoDaddy domain to Placester (Legacy User Interface) [Classic]
Nameservers vs DNS Settings [Classic]
Mapping your Network Solutions domain to Placester [Classic]
[Video] Mapping your 1&1 Domain to Placester [Classic]
Mapping your Register.com domain to Placester [Classic]
Mapping your Wix Domain to Placester [Classic]
Mapping your iPage Domain to Placester [Classic]
Mapping your Domain.com domain to Placester [Classic]
Mapping your Bluehost Domain to Placester [Classic]
Mapping your Name.com Domain to Placester [Classic]
Mapping your HostGator domain to Placester [Classic]
Mapping Your Domain vs. Forwarding With Masking [Classic]
Mapping your .REALTOR Domain to Placester [Classic]
Mapping your eNom domain to Placester [Classic]
Common Domain Mapping Issues & How to Resolve Them [Classic]
Mapping your DreamHost domain to Placester [Classic]
[Video] Mapping your Google Domain to Placester [Classic]
Mapping your Hover domain to Placester [Classic]
[Video] Mapping your Namecheap domain to Placester [Classic]
Mapping a Subdomain to your Placester Site [Classic]
Pages, Menus & Posts
Using the Featured Listings Page Template [Classic]
Activating Autopublish [Classic]
[Video] Editing an Existing Blog Post [Classic]
Adding Photos to Pages and Posts [Classic]
[Video] Editing Your Menu [Classic]
Adding Featured Content Tiles [Classic]
Adding a blog post to a category [Classic]
Scheduling Blog Posts [Classic]
Choosing Testimonial Featured images [Classic]
[Video] Page Templates [Classic]
[Video] Editing an Existing Page [Classic]
[Video] Using Formatting Options on Pages and Posts [Classic]
Adding Videos to Pages and Posts [Classic]
Advanced Page Editing [Classic]
Creating a coming soon page [Classic]
[Video] Adding HTML to a Page [Classic]
[Video] Adding a Menu Item that links to a Custom URL [Classic]
What to Include in your About page [Classic]
[Video] Home Valuation Page [Classic]
[Video] Creating a Custom Landing Page [Classic]
[Video] Creating a Testimonials Page [Classic]
Theme Guides
Sedona Theme Guide [Classic]
Chicago Image Dimension Guide [Classic]
Franklin Theme Guide [Classic]
Toronto Theme Guide [Classic]
Phoenix Theme Guide [Classic]
Beacon: Image Dimension Guide [Classic]
Wilshire: Image Dimension Guide [Classic]
Plymouth Image Dimensions Guide [Classic]
How Many Featured Listings and Blog Posts Are Displayed on Each Theme's Home Page? [Classic]
Fremont Theme Guide [Classic]
Highland Image Dimensions Guide [Classic]
Newbury: Image Dimension Guide [Classic]
Recommended Logo Sizes for Each Theme
Lexington: Image Dimension Guide [Classic]
Best Practices
What Should My Slideshow Captions and Links Be? [Classic]
What's Important To Feature In Your Menu [Classic]
[Video] Adding your Google Analytics Tracking Code [Classic]
Adding your Google AdWords Conversion Label and ID [Classic]
Adding a Video Link to Your Home Slideshow [Classic]
What To Do After Your Site Is Live [Classic]
How and Why to Add Excerpts to Pages [Classic]
[Video] Adding a Facebook Pixel to your Placester Site [Classic]
[Video] Submitting your Sitemap to Google [Classic]
[Video] Site Verification for Google, Pinterest, and Bing [Classic]
[Video] Adding a Meta Description & Meta Title to your Home Page [Classic]
How to Create an Additional Site [Classic]
[Video] Adding a Meta Title & Meta Description to Pages and Posts [Classic]
Pro Tips
Writing Your First Blog Post [Classic]
How to Embed a Google Calendar onto your Placester Site [Classic]
Selecting Great Slideshow Images and Where to Find Them [Classic]
How To Create a "Join our Team" Page [Classic]
How to Use Social Networks for Real Estate [Classic]
How To Hyperlink Text And Images [Classic]
Which Lead Capture Setting is Best For You? [Classic]
How to optimize SEO on your Placester Site [Classic]
Removing "For Rent" From Your Search Bar [Classic]
Tips and Resources for Cropping and Resizing Images [Classic]
Sharing Blog Posts on Social Media [Classic]
How to Clear Your Cache [Classic]
How Can I Drive Traffic To My Site? [Classic]
Account
Codeless
Pages, Menu and Posts
Creating a Testimonials Page [Codeless]
Integrating Your Real Satisfied Account [Codeless]
Creating new testimonial [Codeless]
Accessibility Widget [Codeless]
Adding a Menu Item that links to a Custom URL [Codeless]
Scheduling Blog Posts [Codeless]
Home Valuation Page [Codeless]
What to Include in your About page? [Codeless]
Adding a blog post to a category [Codeless]
Using the Featured Listings Page Template [Codeless]
Advanced Page Editing [Codeless]
Codeless coming soon page [Codeless]
Creating Advanced Area Pages and an Area Page Index [Codeless]
Creating a Custom Landing Page [Codeless]
Choosing Testimonial Featured images [Codeless]
Editing an Existing Blog Post [Codeless]
Adding a Button to a Page [Codeless]
Editing Your Navigation Bar [Codeless]
Using Formatting Options on Pages and Posts [Codeless]
Adding Your Facebook App ID and where to generate it [Codeless]
Switching Website Design [Codeless]
Adding Featured Content Tiles [Codeless]
Page Templates [Codeless]
Custom Domain
How and Where to Purchase a Custom Domains [Codeless]
Common Domain Mapping Issues & How to Resolve Them [Codeless]
Pointing your Custom Domain to your Placester Site [Codeless]
Forwarding Additional Domains to Your Website [Codeless]
Mapping Your Domain vs. Forwarding With Masking [Codeless]
Editing your Placester Subdomain [Codeless]
Nameservers vs DNS Settings [Codeless]
Mapping your HostGator domain to Placester [Codeless]
Mapping your Register.com domain to Placester [Codeless]
Mapping your DreamHost domain to Placester [Codeless]
Mapping your iPage Domain to Placester [Codeless]
Mapping your Domain.com domain to Placester [Codeless]
Mapping your 1&1 Domain to Placester [Codeless]
Mapping your Hover domain to Placester [Codeless]
Mapping your Google Domain to Placester [Codeless]
Mapping your Network Solutions domain to Placester
Mapping your Wix Domain to Placester [Codeless]
Mapping a Subdomain to your Placester Site [Codeless]
Mapping your Name.com Domain to Placester [Codeless]
Mapping your .REALTOR Domain to Placester [Codeless]
Mapping your Namecheap domain to Placester [Codeless]
Mapping your eNom domain to Placester [Codeless]
Mapping your Bluehost Domain to Placester [Codeless]
Adding Animations to Your Design Modules in Codeless
The Codeless Design Library and Design Switching
Account, Subscription & Billing
How to Capture Leads
Leveraging Placester's Simple CRM
Classic
Viewing and Editing Leads
CRM Guide [Classic]
Manually Adding a Lead [Classic]
Removing a Lead [Classic]
Editing your Leads individually and through Bulk Actions [Classic]
Viewing Your Leads [Classic]
Lead Management
Exporting Leads [Classic]
Managing Duplicate Leads [Classic]
What Can Site Visitors Do With an Account? [Classic]
[Video] CRM: Managing Custom Views [Classic]
Creating Saved Searches for your Leads [Classic]
Routing Leads From Other Sources to Your Placester Account [Classic]
Importing Leads [Classic]
[Video] How to Add Tags to Leads and Contacts [Classic]
Creating Groups [Classic]
Adding a Note to a Lead [Classic]
Creating / Managing Tasks (In Leads) [Classic]
How Leads Can Create Saved Searches [Classic]
Using Plans
[Video]Creating a Custom Signature [Classic]
[Video] Editing a Plan Email Template [Classic]
[Video] Autoresponders [Classic]
[Video] Creating and Managing Your Email Blasts [Classic]
Editing a Plan [Classic]
Adding single or multiple leads to a plan [Classic]
[Video] Creating a New Email Template [Classic]
[Video] Creating a New Drip Campaign [Classic]
Broker Features
Codeless
Viewing Your Leads [Codeless]
4.0 Editing your Leads individually and through Bulk Actions [Codeless]
Manually Adding a Lead [Codeless]
4.0 Removing a Lead [Codeless]
Importing Leads [Codeless]
Managing Duplicate Leads [Codeless]
Exporting Leads [Codeless]
4.0 Adding a Note to a Lead [Codeless]
How to Add Tags to Leads and Contacts [Codeless]
Creating Saved Searches for your Leads [Codeless]
How Leads Can Create Saved Searches [Codeless]
Editing a Plan [Codeless]
Creating a New Email Template [Codeless]
Adding single or multiple leads to a plan [Codeless]
Autoresponders [Codeless]
Creating and Managing Your Email Blasts [Codeless]
Creating a New Drip Campaign [Codeless]
What Can Site Visitors Do With an Account? [Codeless]
CRM: Managing Custom Views [Codeless]
Routing Leads From Other Sources to Your Placester Account [Codeless]
Setting up Integrations
Classic
Open Home Pro®
About Open Home Pro®
Downloading Open Home Pro®
Downloading Open Home Pro® onto multiple devices
Systems that run Open Home Pro®
Updating Billing Information/Canceling Your Account
Upgrading to Android Version 4.2
How to Run an Open House
Ensuring Visitors only have Access to the Open Home Pro® App during an Open House
How to run an Open House as a Broker
Necessary Data Connection needed when using Open Home Pro®
Starting an Open House in Open Home Pro®
Open Home Pro® Support Videos
[Video] How to Export and Sort Open Home Pro® Leads for iOS
[Video] How to Create a Listing on Open Home Pro® For Android™
[Video] How to Create a Listing on Open Home Pro® For iOS
[Video] How to Edit Listings for iOS
[Video] How to Edit Listings for Android™
[Video] How to Change Your Account Settings
[Video] How to Run an Open House on Open Home Pro® for iOS
[Video] How to Run an Open House on Open Home Pro® for Android™
Everything You Need to Know About Customized Questions for Open Home Pro®
[Video] How to Export and Sort Open Home Pro® Leads for Android™
Creating/Editing Listings
Editing an Existing Listing
Creating a Listing
Sharing a Listing
Editing/Removing Listing Images
Uploading Photos to a Listing
Scheduling an Open House
Removing a Listing
Settings
How do I add custom questions in Open Home Pro®?
How do I change my Open Home Pro® email address?
I forgot my Open Home Pro® password, how do I reset it?
Can I remove questions from displaying?
How do I include my contact information in the email followup?
Can I make questions mandatory?
How do I change the order of Open Home Pro® questions?
FAQ
Open Home Pro® support discontinued for iPad versions 3.9.2 and earlier
How do I upload photos when I get an Album Error? (iPad users)
What do I do if the Open Home Pro® App crashes or logs me out?
Why are changes made in the app or web not appearing in the other location?
Adjusting iPad keyboard shortcuts when the Continue button is blocked
Open Home Pro billing may appear as "Placester"
Unable to Export leads from the iPad version of Open Home Pro
How to install the newest version of Open Home Pro for iPads
Privacy: What happens to my leads?
Open Home Pro® is crashing after upgrading to the latest version, what do I do?
Differences between free Open Home Pro® and Open Home Pro® Premium
Does Open Home Pro® integrate into other CRMs?
Leads
How to configure your Mail App for lead export
How do I email a lead individually?
Managing your Leads on Open Home Pro
Exporting Leads with Open Home Pro
How to Add Leads as Contacts for iPad
How to sync leads on Open Home Pro
Automated Emails
Accessing RealSatisfied Through Your Placester Dashboard [Classic]
Integrating Your RealSatisfied Account [Classic]
Codeless
Advanced Website Customization
Classic
Lead Text Notifications Using Gmail [Classic]
[Video] Embedding A PDF or File To A Page [Classic]
Custom pages for recent sales/open houses [Classic]
Adding a GIF To Your Home Slideshow [Classic]
Tricks for Speeding up a Slow Website [Classic]
Adding Facebook Messenger to your site [Classic]
Adding a Chat Widget to Your Site [Classic]
Adding Google Tag Manager [Classic]
Adding a Google Maps location to your Contact page [Classic]
Adding a Logo to Your Site's Footer [Classic]
Codeless
Advance Broker Customization
Classic
Branding Your Dashboard With Your Company Logo [Classic]
Invite Agents to your Broker Subscription [Classic]
[Video] Creating an Agents Page [Classic]
Creating an Agents Roster Page on Your Office Site [Classic]
Removing an Agent from your Broker Account [Classic]
How To Order Agents within your Agent Index Page [Classic]
Creating an Office Page [Classic]
Codeless
Invite Agents to your Broker Subscription [Codeless]
Removing an Agent from your Broker Account [Codeless]
Assigning leads from your brokerage site to your agents [Codeless]
4.0 Viewing a Lead's Saved Searches and Favorite Properties [Codeless]
Creating an Agents Page [Codeless]
Creating an Office Page [Codeless]
Keller Williams Edition
RE/MAX Edition
NAR Edition
How To
Information
General
NAR Edition: Editing the About page
NAR Edition: Global filters
NAR Edition: Adding a Testimonials Page
NAR Edition: Creating a new Account
NAR Edition: Requesting IDX
NAR Edition: Adding Social Networks
NAR Edition: Basic Lead Capture
NAR Edition: Blog Posts
NAR Edition: Pointing Your Custom Domain To Your Placester Site
NAR Edition: Adding Certification Logos to the Footer of Your Site
NAR Edition: Chicago vs. Highland
NAR Edition: Viewing Your Slideshow
[Video] NAR Edition: Editing your subdomain
Highland Theme
NAR Edition's Highland Theme: Editing Contact Details
NAR Edition's Highland Theme: Featured Listings
NAR Edition's Highland Theme: Editing An Area Page
Chicago Theme
Other Topics
Publishers
Campaigns
Trouble Publishing a Publisher Featured Agent Ad?
Creating a Community Page or Homepage Slideshow Ad for Publishers
Creating a Listing Search Widget
Creating an Autogenerated (Bulk) Widget Campaign
Creating a Featured Agent Ad for Publishers
Campaign Ad Image Requirements
Creating a Spotlight Listing Ad for Publishers
Publisher FAQs
Assets Required to Set up Placester Publisher Campaigns
Native Publisher Ads FAQ
Creating a Search Listing Campaign
Creating a Featured Office Ad for Publishers
How to Resize and Crop Headshots [Codeless]
Creating an Autogenerated (Bulk) Search Campaign
Campaign Manager FAQ for Publishers
Website
Listings FAQ
Providing Placester Custom Header & Footer Code
Menu FAQ
Creating an External Home Search Widget
Populating Community Pages
Promoting Your New Real Estate Section
Publishers: How to Launch Your Placester Real Estate Section
Feeds FAQ
Placester homepage: Publisher Real Estate News RSS
Launching Your Site FAQ
Community Pages FAQ
For Publishers: How to Report a Missing Listing
How to Resize and Crop Images
Display Ads FAQ
Compliance
Customizer
Customizer: Creating a Blog Post [Codeless]
Customizer: Adding your Google Analytics Tracking ID, AdWords Conversion Label and ID [Codeless]
Customizer: Using Custom Lead Capture[Codeless]
Customizer: Adding a Chat Widget to Your Site [Codeless]
Customizer: Editing an Existing Page [Codeless]
Customizer: Mapping your GoDaddy Domain to Placester [Codeless]
Leveraging Video Modules on Your Codeless Website
How to add your Logo to the Header & Footer [Codeless]
Customizer: Adding HTML to a Page [Codeless]
Customizer: Creating a New Page [Codeless]
Customizer: Adding a Meta Description & Meta Title to your Home Page [Codeless]
Defining Modules and Widgets in Codeless
Customizer: Adding Videos to Pages and Posts [Codeless]
How to Setup Modules, Manage their Options, and Build Module Presets [Codeless]
Customizer: Adding Photos to Pages and Blog Posts [Codeless]
- All Categories
- Other Topics
- Publishers
- Campaigns
- Publisher FAQs
Publisher FAQs
This document covers the most frequently asked questions about Placester's publisher platform that spans the following:
Listings
Why can’t I scroll past 100 listings? Our platform is meant to maximize a user’s ability to search through listing data. By setting a maximum of 100 listings for any one search query we can guarantee an exceptionally fast search experience. If a user wants to see more results they simply need to be more specific in their search by adding more terms (price, amenity, beds, baths, etc.).
Why do the search results say 100+ listings and not all of the listings? Our platform is meant to maximize a user’s ability to search through listing data. By setting a maximum of 100 listings for any one search query we can guarantee an exceptionally fast search experience. If a user wants to see more results they simply need to be more specific in their search by adding more terms (price, amenity, beds, baths, etc.).
How are the listings sorted? By default, Listings are sorted by whether they are “Sponsored”, “Featured” or not. Sponsored and Featured search listings are paid-for ads. They can also be sorted by the number of bedrooms or bathrooms, the price, the year the home was built, the date the home was listed and the number of images. Search results can also be sorted by Ascending or Descending in relation to the other values.
Can classifieds listings be intermixed with the MLS listings? Yes. The only instance where we cannot mix classified listings with MLS listings is if the MLS requires compliance rules that disallows this practice.
Why aren’t rentals and for sale listings mixed? We believe that users searching for rentals vs. listings for sale are looking for a specific experience. We want them to be able to search within one specific data set. However, users can easily toggle between for sale and for rent with one click on the menu.
Can we display open houses on our site? Yes. You can either send Placester a feed of open house data or, if it is available, we can display MLS open house data.
How does open house information get to Placester? You can either send Placester a feed of open house data or, if it is available, we can display MLS open house data.
I can’t find a classified that we submitted in our system yesterday, what should I do? Email support-publishers@placester.com explaining the situation. Include pertinent details including the type of listing (for sale or for rent), the listing ID, the listing address and the time that listing was made available to Placester.
We have a partnership with a third party data provider that provides us apartment complex/new home construction/senior living data - can Placester handle that data? Placester maintains data templates for third party data providers. Placester also makes apartments, new construction and senior living data available at no cost to our partners.
Menus
How many top-level menu items can I have? We recommend four top-level menu items to fit best with your logo and for optimal responsive performance.
How many dropdown menu items can I have? In theory, as many as you like. However, too many won’t display very well on responsive versions of the site. We recommend 8-10 as a maximum.
What kind of menu items can I link to? The menu items can link to any page or search within the site.
How big should our logo be? Your logo should be 150px by 30px
How do we make adjustments to our menus? Email support-publishers@placester.com with the details of the change you would like to make.
How many footer rows can we have? There are 4 footer menu rows available.
What kind of footer items can we link to? Any pages within the real estate site, but several publications choose to include links to the parent publication.
How do we make adjustments to our footer menus? Email support-publishers@placester.com with the details of the change you would like to make.
Community Pages
How do we add a new community page for our site? Email prepared content to support-publishers@placester.com.
What do we need to provide Placester to add a new community page? Refer to the community page guide here
What ads are available on the community pages? The community pages support three different ad units including the hero ad at the top, multiple 300x250s and a featured agent on the bottom.
What is the size of the hero ad on the community page? The hero ad should be uploaded at 1600x475 pixels.
What is the size of the logo on the community page? The office logo can be 60 pixels high at maximum and have any width. The agent’s headshot (an option) must be 45x60 pixels.
Display Ads
What display (banner) ads are available to us to serve on the Placester platform? Placester can support multiple banner sizes including 300x250s and 728x90s. Reach out to your account manager to confirm which display positions are available on your Placester section.
What ad serving platform do we need to use? Placester can integrate with all commonly used ad serving platforms. The most common platforms that we integrate with are DFP and OpenX
Does Placester sell any display ads on our section? No. Placester does not sell ads on your section. All inventory is reserved for you to sell.
Our ads are not displaying, what should we do? Reach out to support-publishers@placester.com to report the issue.
Can we do push-down or peel-back ads on the the Placester section? Placester does not support these types of ad positions, however these can still be enacted on the real estate home page if hosted by the publisher.
Native Ads
What are native ads? Native ads are directly integrated into the user experience on the Placester section; they include ads like featured listings and agents.
What are all the native ads that are available to me as a publisher? Featured Agent, Featured Multi Agent, Spotlight Listing, Search Listing (Featured and Sponsored), Featured Office and Slideshow ads are available.
What’s the difference between a sponsored listing and a featured listing? There are only two (2) Sponsored Listing slots for any search result page (SRP), which always show as the first two (2) listings. A Featured Listing will come after Sponsored Listings (if there are any on that SRP) and above regular listings. There is no limit on Featured listings.
Can an open house listing also be featured or sponsored? Yes, it can.
How long does it take for search ad (Sponsored and Featured Listings)to appear on my site? Sponsored and Featured Listings will populate on your site after the next programmatic listing database refresh. This refresh makes your search ads searchable for site visitors.
Where can I display featured listings on your platform? You can upsell listings in three main places on Placester-powered sites: the search result pages (Featured and Sponsored listings), the right rail and in widgets (Spotlight listings). Widgets can appear on Placester-powered pages, or external pages (i.e. anywhere on the publication’s website). For the latter option, Placester will supply you with javascript code to be placed on the pages you choose. You can find this at: nameofpublisher.placester.net/widget-maker/ or nameofpublisher.placester.net/widget-generator/
Why does a sponsored listing appear next to an organic search listing that is the same property? The behavior you are seeing on the search results is expected. The Sponsored listing is technically not a listing but an ad that sits on top of the search results. This is the reason why you are seeing the listing twice, one is the sponsored ad and one is the listing itself. The behavior is similar to Google when it puts sponsored search results at the top of its search results pages (See example of a search for VW in SF).
Campaign Manager
How do I get to the Campaign Manager? Navigate to pan.placester.com in your browser.
What is my login? Your login would have been provided by your account manager. If you need to receive those details again email support-publishers@placester.com.
How do I get a new login? Placester will supply you with a login and password. If you have forgotten your username or password email support-publishers@placester.com.
How do I set up a featured listing campaign? We have created this document that explains the steps required to create a featured listing campaign.
How do I set up a sponsored listing campaign? We have created this document that explains the steps required to create a featured listing campaign.
How do I set up a spotlight listing campaign? We have created this document that explains the steps required to create a sponsored listing campaign.
How do I set up a featured agent campaign? We have created this document that explains the steps required to create a featured listing campaign.
How do I set up a featured office campaign? We have created a document that explains the steps required to create a featured listing campaign.
What are the advantages of CPM vs Share of Voice pricing in my campaigns? CPM pricing allows for a large number of displays within the targeted area of the site. Share of Voice provides you the opportunity to purchase a percentage of the ads displayed in a targeted area; for example, you could have your name or office show in all ads for a certain neighborhood or city. Placester highly recommends the use of CPM as it requires little maintenance. Share of Voice can be used but specific business rules must be set to keep the continual updating of SOV percentages to a minimum.
How do I set up a listing campaign that automatically pulls in new listings to feature, sponsor or spotlight? Placester calls these campaigns “Autogens”. Instructions on how to create an autogen campaign can be found here.
Reporting
What reporting is available to me on the Placester Platform? Reporting is available for Brokers and Agents in three time frames: This Month, Last Month, Last 3 Months. There is also a Custom reporting tool providing more options.
Where can I see the reporting? Navigate to reporting.placester.com in your browser.
What is my login to see the reporting? Your login would have been provided by your account manager. If you need to receive those details again email support-publishers@placester.com.
How do I get a new login? Placester will supply you with a login and password. If you have forgotten your username or password email support-publishers@placester.com.
What time frame is being displayed by default on the tabs at reporting.placester.com? - The last 30 days.
How do I see what leads have been generated on my site? You will need to create a custom report. Lead reports can be created for Agents, Brokers or all advertising accounts. Detailed instructions for custom reporting can be found here.
How do I know what areas people are searching on my site? You can create a custom report in the reporting tool. You can create a report using cities, neighborhoods, zip codes or states. Detailed instructions can be found here.
If my company uses Google Analytics or Adobe Omniture for analytics can Placester incorporate our analytics on our site? Yes, during the implementation phase we will ask you for code snippets to embed on our pages so your analytics software can trace
Why is the report only showing organic impressions and no ad traffic/click data? When creating an advertiser in Campaign Manager, you must associate 'the advertiser' with an Agent or Broker ID.
Launching your site
What is the typical timeline for launching a site? Six - eight weeks from the time Placester receives required inputs from the Publisher team.
What deliverables are required from a publisher so Placester can build out our site? Refer to our implementation guide here
When do we start getting billed? You will begin receiving invoices for your licensing fee the month that Placester hands off your site to your team. Any fees will be prorated based on the date of the month the site is handed off.
What options do we have for getting users into the Placester section? Placester has two options for a publisher real estate section homepage. Our homepage, which we host and design (See example: cthousehunter.com) or we can provide your team a JavaScript widget generator which allows you to generate custom widgets that you can embed on your pages.
What are the startup costs? There are no startup or build fees associated with the section. We only begin billing when you have a fully functional site.
If our site is powered by Placester, do we have exclusivity in our market? Exclusivity is not something we can offer as we operate across the country with many different brands. Your account manager will ensure that your site is designed and configured in a way that best suits your market.
Can we make changes to our site after we launch? Absolutely. Reach out to support-publishers@placester.com with questions.
Does Placester provide listing data? Placester has partnerships with third party data providers that focus on apartments, new construction and senior living. In terms of local listing data, we will work with your team to secure the best data possible - either by carrying forward your current feeds or working directly with you and the local MLS or brokers to secure feeds.
Is there a limit to how many sources of listing data we have? No. Placester supports an unlimited amount of data sources.
Will Placester charge us for adding new feeds to the site? There maybe fees for additional feeds. Please contact your Account Manager or support-publishers@placester.com for more information.
How do we make sure to retain the SEO that we already have on our existing section? As part of the implementation guide, we request the top 50 real estate URLs from your current site. We will set up 301 redirects to maintain any SEO juice you currently have.
What should we do with our mobile version of our current site? If your current real estate provider requires a mobile site, please redirect the mobile url (e.g. m.realestate.newspaper.com) to your agreed upon Placester URL.
What’s the best domain for our section to live at? Your account manager can work with you to determine the best URL for your section.
Feeds
What type of feeds does Placester accept to populate my site? Placester accepts feeds via FTP or RETS for listings.
What time do feeds need to be updated to make sure the site is updated the next day? Feeds must be received by 10pm ET to guarantee that they are on the site the next day.
How often is an MLS feed updated on my site? Every day at 6am.
How did we do?
Creating a Spotlight Listing Ad for Publishers
Assets Required to Set up Placester Publisher Campaigns
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