Promoting Your New Real Estate Section

Launch Marketing Opportunities


Below you will find the best practices on launching your new real estate section with Placester

Suggested Practices to Drive Users

  • Run of Site DFP Ads driving traffic to pre-searched areas
  • Feature articles in your News section letting your readers know you will be a new source of real estate in the area
  • Implement a content marketing strategy at launch of your section driving traffic to community pages
  • Feature an article about the unique search on your real estate section
  • Issue a joint press release announcing your section
  • Use the word ‘Real Estate’ in the top-level navigation of your publisher site


Best Practices to Attract Agent/Broker Customers

  • Package your advertising opportunities with Print
  • Have an A La Carte option to highlight the value of individual options
  • Structure advertising packages specifically for agents
  • Structure advertising packages that target Brokers
  • Take a consultative approach to selling
    • What is your customer looking to accomplish?
    • What opportunities suit your client best?
  • Brainstorm what makes your section a unique opportunity
  • Offer content promotion packages
  • Offer social promotion packages   
  • Offer pricing specials in the first month for advertising packages
  • Team up with the largest brokerages offering a spot in the office directory to link to the real estate section

How did we do?

Populating Community Pages

Publishers: How to Launch Your Placester Real Estate Section


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