This article will walk you through how to create a Spotlight Listing Ad.
How to Create a Spotlight Listing
In your browser, open the Campaign Manager (CM), at pan.placester.com. Enter your log in details and click Login.
Work from an Existing Campaign
Click the Campaigns tab to display a list of all campaigns for your site. You can browse the list or use a search function (Control-F or Command-F). If you are unsure of the campaign name try searching for either Spotlight or the specific agent. We recommend including the ad type, placement, and advertiser in naming campaigns, to help you find them later.
Creating a New Campaign
On the campaign tab, click the + New Campaign. A small drop-down menu will appear, giving you three campaign choices, select Single or Bulk: Widget Ads. Single will allow you to spotlight a single listing, while Bulk can spotlight all the listings from an agent or broker.
This will bring you to a campaign creation screen.
Set the Ad Type as Spotlight Listing, then select the appropriate advertiser. Name the campaign with the ad type, placement, and advertiser. You also have the option of setting start and end dates.
If you have a Placester Real Estate Homepage, select Homepage 1 or Homepage 2. If you host your own Real Estate Homepage, select Custom Placement 1 or Custom Placement 2.
Create the New Ad
Within the campaign, click + New Line Item to create the new ad.
Name the ad using the sponsor name and start date.
With Banner Text, you can change the wording at the top of the ad
Sponsored Image and Headshot allow you to add images to the ad. Landing page determines the click through location of the ad. If it is left blank, it will default to the property details page. Once the desired (and required) fields are filled out, click the Add Line Item button to finalize.
Create a Bulk Campaign
Bulk campaigns automatically create ads for a given broker or agent
Name you campaign Bulk Spotlight, [Placement], [Advertiser]. Set the advertiser and add the broker or agent id. Banner Text lets you customize the wording at the top of all the ads. You can also set the maximum number of listings that are spotlighted and the minimum price a listing can have and be spotlighted. Limiting the number of listings spotlighted in this campaign helps insure that other campaigns also get visibility. Setting a minimum price helps make sure that only the best of a broker or agent's listings are spotlighted.
Placement for bulk campaigns is the same as for single spotlight listings. If you have a Placester Real Estate Homepage, select Homepage 1 or Homepage 2. If you host your own Real Estate Homepage, select Custom Placement 1 or Custom Placement 2.
Finally, click Create Campaign and you are done. You do not need to create individual ads for bulk campaigns.
Need More Help?
If you have additional questions about creating a spotlight listing ad, let our support team know at [email protected].