This article will show you how to create a new Drip Campaign.
What is a Plan?
Plans are the Placester version of drip email marketing. A Plan is a series of automated emails that you can send to your leads to nurture them into becoming clients. Placester has provided pre-configured Plans for user convenience. Or, if you would like to create your own, follow the steps below.
First, click on the apps square (black square made of smaller squares) in the upper right hand corner, then click on Plans. Choose from Autoresponders or Drip Campaigns.
Adding a New Drip Campaign
Click the + button to create a new Drip Campaign.
Creating Your Drip Campaign
From here, you'll be brought to a page where you can enter your unique Plan Name and choose a category for your Plan.
Choosing What to Send
Under "Step 1," you can choose what to send your leads once they are added to the Plan. You can choose from a variety of email templates.
Pro Tip: Create Your Own Templates
You can use our prebuilt templates here or create your own email template, which you can work on through Leads > Templates.
Adding Other Steps
You have the option to add more steps to your Plan. Underneath Step 1, click on "Add Another Step."
From here, "Step 2" will be added, where you can choose the timeframe between activities and again select an email template.
When you're done adding the desired steps to your Plan, click Save.
Pro Tip: Create Work Plans For Different Types of Buyers
Creating different types of work plans for different types of buyers will improve the experience of your leads. For example, you can create a work plan geared towards a young couple that highlights schools in the area. On the other hand, you can create a work plan geared towards millennials that focuses more on lofts and access to public transportation. The differences in work plans are yours to implement and will allow you to better serve your clients.
Need More Help?
If you have additional questions about creating a new Plan, let our support team know at [email protected].