This article will walk you through adding a Facebook Pixel to your Placester site.
Facebook Remarketing Made Possible
Many real estate professionals leverage Facebook advertising to attract buyers and sellers and redirect them to their real estate websites. Using a Facebook Pixel allows you to remarket, which means you can reach people on Facebook who have visited your website in the past. Let's say a potential client viewed your site but dropped off without filling out a contact form or getting in touch with you. The Facebook Pixel will essentially follow the person back to Facebook so that your website ads will pop up for that specific lead.
Note: you must have active Facebook advertising campaigns running in order for the remarketing to take place.
Site Settings > Site Tracking
To add your Facebook Pixel tracking ID to all pages of your Placester site, go to Site Settings > Site Tracking within your sites application.
In the site tracking panel, scroll to the Facebook Pixel Tracking section. Here, you'll need to add your Facebook Pixel ID.
Locating your Pixel ID
Within the Pixels page in your Facebook Ad Manager, go to Actions > View Code. The Pixel ID is the blue number in section 2 in this screenshot.
You can also find the Pixel ID in the right column on this Facebook Pixel reporting page:
What happens next?
From this point forward, prospective leads who've viewed your Placester site will be remarketed to via Facebook.
We recommend the Facebook Pixel Helper Chrome Extension as a handy tool to check whether this was implemented on your site correctly.
With the current implementation of the Facebook pixel on Placester sites, it's not yet possible to track conversions. This functionality will be available soon, so stay tuned!
Need more help?
If you have additional questions about adding a Facebook Pixel to your Placester site, let us know at firstname.lastname@example.org.