Adding Google Tag Manager (Codeless)

Katherine Ramirez Updated by Katherine Ramirez

This article will show you how to add Google Tag Manager to your site.

Google Tag Manager is a tag management system that allows you to update tags on your website quickly and easily. Tag Manager installation for the web requires a small piece of code that you add to your web pages. This code enables Tag Manager to fire tags by inserting tags into web pages.

Getting started

First, you will need to create a Google Tag Manager account and container. A new container is created by default when you create a new account.

First, you will need to create a Google Tag Manager account and container. A new container is created by default when you create a new account.

  1. In Tag Manager, click Accounts then click Create an account.

  1. Enter an account name and optionally indicate whether you'd like to share data anonymously with Google and others.
    Enter a descriptive container name and select the type of content: Web, AMPAndroid, or iOS. If setting up a mobile container, select whether you're using the Firebase SDK or one of the legacy SDKs.

Click Create.

Review the Terms of Service and click Yes if you agree to those terms.

The following screen with your snippet should look like this. The code provided will need to be pasted into the back end of your Placester site.

Please note that you will only need to copy the code provided in the top window. You will not need the second code Google provides here to connect Google Tag Manager to your site.

Adding your code to Placester

Next, navigate to the back end of your Placester site and then click edit site.

There are two options for adding your codes, first, you can add them on the Custom Javascript or add them on your Site tracking settings.

Custom Javascript

To access your custom javascript, from your customizer, go to Design options>Custom JS.

After adding the code to the head JS, click SAVE.

Site Tracking Settings

To access your Site Tracking Settings, from your customizer, Click General Options >Site Tracking>Google. You will only need to add your Google Tag Manager Container on the Site Tracking Settings. Check the image below to check where you can get the GTM container ID from the codes.

To check that you have done this correctly, you can go back into your Google Tag Manager Dashboard and select the Preview button in the top right.

This will put your browser in a special debugging state. Next, visit your live site and you should see a Google Tag Manager dashboard on the lower half of the screen showing which tags are firing and what information is being tracked by analytics. This will confirm that you have added your Google Tag Manager to Placester correctly!

For Google Chrome users, an alternative way to check if Google Tag Manager has been successfully added is by downloading the Google Tag Manager Assistant extension.

Now that you have added Tag Manager, it’s time to create some tags. At first, it will show “There are no tags in this container.” Check out this link on how to create tags in Google Tag Manager.  


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