Creating a Custom Landing Page [Codeless]

Jennifer Updated by Jennifer

This article will show you how to set up Custom Landing Pages on your Placester site.

Please note that this feature is only available on Agent and Broker Pro subscriptions. If you’re currently not subscribed to one of these packages but are interested in learning more, please visit our packages and pricing page.

What is a Custom Landing Page? 

A Custom Landing Page allows real estate professionals to produce customized pages that capture information from prospective clients. Rather than just having a contact page on your site that asks for basic contact information, custom landing pages allow you to tailor your lead capture approach and collect the specific lead information you're hoping to capture. 

Landing pages typically have no connection to your website's navigation. Instead, they stand alone and can only be accessed from a link that's provided in marketing content. This can be done organically or through marketing efforts. 

How do I create a Custom Landing Page?

To create a custom landing page from the customizer slide out click Create New > Page. 

You will be taken to the page creation section. Here, choose Custom Landing Page as the page template. In the "Page Title" field, enter what you would like the page to be called.

Page Display Options

Within the Custom Landing Page, there are a few display settings that can be adjusted based on your preferences. There are two check boxes, one to disable header and one to disable footer. With these settings, you have the option to exclude your site's main menu tabs from your site's header and footer.

Hiding the menu, header and footer is a great option if you plan to drive leads directly to this page through an advertisement or link on social media. This converts the custom landing page into what appears to be a standalone bounce page or squeeze page, so it will force the prospective client to fill out information before proceeding to your full site.

Suggested Image Size 

The suggested background image size varies depending on the display settings you've chosen.  With a banner (if you've hidden the navigation menu and header/footer), the suggested image size is 1660 pixels wide by 600 pixels tall. If you choose to have your landing page without a banner, the suggested image size is 1660 pixels wide by 800 pixels tall

Form Customization 

There are some fields on your landing page form that you have the ability to customize. First, you will fill out the Title and Subtitle to provide a call to action for why your client should fill this information out. The Title and Subtitle will be displayed as a header directly above the form fields you add below it.

You can adjust your contact form fields by clicking and dragging fields from the right column to the left. If you hover over a field that you have moved over to the left hand column, you have the ability to further edit and remove those options. You can also drag and drop to re-order fields on the form. 

After you've selected the Custom Landing Page fields, on the customizer slide out click publish. If you would like this page added to your menu through the navigation bar.

Note: As described above, landing pages typically have no connection to your website's menu and instead are meant to stand alone and only be accessed by a link you've shared or driven traffic to. For this reason, you may prefer to not add this page to your menu.

Need more help?

If you have additional questions about custom landing pages, let our support team know at support@placester.com.

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