Troubleshooting Social Automation

If an expected post has not appeared, work through this checklist in order. Social Automation only publishes when the add-on, Meta connection, source content, ownership, and filters are all eligible.

1. Confirm the add-on is active

Open Plan & Billing → Product Add-ons and find Social Automation.

Social Automation active in Product Add-ons

  1. Confirm that the status is ACTIVE.

If the add-on is not active, open Content → Social and follow the purchase prompt.

2. Check Facebook and Instagram

Open Content → Social → Connect. The card shows ready to publish when Instagram is linked. It shows Instagram not linked when Instagram is not connected. Facebook can still publish in that case.

A ready Facebook and Instagram connection

  1. Confirm the correct destinations. The card shows ready to publish when Instagram is linked, or Instagram not linked when you publish to Facebook only.

If the card is connected but the post still did not go out, open the three-dot menu and use the item that matches the problem. You do not need to use every item. The numbers in the picture match the numbers below.

Connection menu options

  1. Publishing Destinations: turn a Page on or off when new posts should go to only some of the Pages you already allowed. Leave at least one Page on. This does not add a new Page.
  2. Refresh Connection: use this when the connection still works, but the card shows an old name or no Instagram account.
  3. Reconnect Facebook: use this when publishing is still unavailable, you added a Page, or Meta no longer accepts the saved permission. Sign in and approve the access.
  4. Disconnect: use this when Social Automation should stop publishing to these accounts. Posts that already published stay on Facebook and Instagram.

For the full steps, see Connecting Facebook and Instagram.

If the card says Connection expired and does not offer an action, contact Placester Support. The current Refresh Connection action is available only while already connected.

If you publish to Instagram, confirm that the account is still a Business or Creator account linked to the Facebook Page.

Connection errors can also identify the next step:

  • Popup blocked — allow popups for this site and try again. Allow the popup and select CONNECT again.
  • Facebook connect window was closed. Start the connection again and finish the Meta flow.
  • No Facebook Pages were returned for this account. This Facebook login does not manage a Page, so Placester does not connect. CONNECT stays on the card. Create a Page, or sign in with a Facebook account that manages a Page, then select CONNECT again. Meta's article Create a Facebook Page has the steps.
  • The Facebook connect session expired. Please try again. Start CONNECT again; the authorization attempt timed out.

3. Check the MLS or IDX feed

Listing posts require a connected MLS or IDX feed. Confirm that the expected listing is present in Placester with current status and usable listing media.

If listings are missing or stale in Placester, Social Automation cannot create the corresponding listing post.

4. Confirm listing ownership

An agent account shares listings where you are the listing agent. A team account shares listings that match an agent ID you add. A broker account shares listings that match an agent ID or an office ID you add. See Listing Filters: Controlling Which Properties Get Posted.

The listing will not qualify when:

  • Agent: you are not the listing agent, or the account represents only the buyer.
  • Team: the agent ID is not added.
  • Broker: you have not added an agent ID or an office ID.
  • You are only the co-listing agent.

5. Review listing filters

Open Content → Social → Settings → Listing filters.

Listing eligibility controls

This picture shows an agent account. A team account and a broker account use a different block on the right. See Listing Filters: Controlling Which Properties Get Posted for those pictures.

  1. Check the matching section: New listings, Sold listings, or Active listings.

Confirm that the matching row is turned on under What posts automatically. If that row was off, listings from that time do not post later.

Confirm:

  • The property's type is selected.
  • Its price is within the minimum and maximum.
  • Residential listings meet the minimum bedroom and bathroom values.

Land and commercial listings match on price only. Only Residential is selected by default.

If you are uncertain which rule is excluding the listing, clear restrictive values temporarily and wait for the next eligible event or active-listing run.

6. Check the active-listing time

Still-on-market posts run as one daily batch. Under Active listings, check the Post time and Time zone.

Confirm that the selected time has passed in the selected time zone and that the listing reached an eligible day-on-market milestone: 7, 14, 21, 28, 42, 56, 70, 84, or 90 days, then a monthly milestone through 365 days. A missed day does not post later. One daily batch includes up to 20 listings.

New and sold posts are triggered by eligible MLS events and do not wait for this active-listing time.

7. Check the blog source and publish status

For a missing blog post:

  1. Open Content → Social → Settings.
  2. Confirm the correct website under Blog Source.
  3. Confirm that the blog post is published on that website.
  4. Confirm that Blogs is turned on under What posts automatically. If that row was off, posts from that time do not go out when you turn it back on. When you turn Blogs off, a blog video that is still waiting is cancelled. That includes the first video and the follow-up.

Content Automation is not required. A hand-written published blog post also qualifies. Social Automation can create an initial video and one follow-up 48–72 hours later for each eligible article. It publishes at most one blog-driven video per local day, so either video may wait when another blog video has already used that day's slot.

Selecting a Blog Source establishes its current newest published post as the starting point; older posts are not backfilled. If the selected source becomes inactive, detection pauses until you choose another active site.

8. Review the Social calendar

Open Content → Social → Calendar and inspect the expected date. See Using the Social Calendar.

  • Processing: While the calendar stays open, a post that is still processing updates on its own. A post still processing after 30 minutes is marked failed.
  • Published: Open the entry and use its link to view the Meta post.
  • Failed: Open the entry, correct the displayed connection or publishing problem, then select Retry.
  • Deleted: The post was removed through Placester.
  • Removed on Facebook or Removed on Instagram: The post was removed directly in Meta and the calendar detected that change during refresh.

Facebook and Instagram are separate destinations. One can publish while the other fails. Selecting Dismiss on a failed attempt removes it from the calendar; it does not create a Dismissed status entry.

9. Confirm what Social Automation does not do

Nothing is waiting in a manual approval queue: Social Automation does not have one. It also does not schedule individual posts for a selected future date. Automatic posts publish when their trigger and eligibility rules are met.

If the issue remains

Gather:

  • The Placester account email
  • The Facebook Page and Instagram account names
  • The listing address or blog post title
  • The expected trigger and approximate time
  • A screenshot of the calendar status or error

Share those details with Placester Support so the team can investigate the specific event.

Need more help?

For questions, concerns, or feedback, chat with our team at app.placester.com/chat.

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