Choosing Your Social Automation Templates

Social Automation templates control the visual look of the vertical videos published to Facebook and Instagram.

Open Template selection

Open Content → Social → Settings, then find Template selection.

Template selection in Social settings

  1. Template selection: Choose a post type and select one or more looks.

Choose looks for every post type

Use the list on the left to configure each type separately:

  • Blog
  • New listing
  • Sold listing
  • Active listing

Selecting a post type displays its available looks. A check mark identifies a selected look, and the count beside the post type shows how many are selected.

Select one or more looks

Select a card to add that look. Select an already selected card to remove it. At least one look must remain selected for each post type.

When multiple looks are selected, Social Automation randomly chooses one whenever it creates a video of that type. This adds variety without requiring you to choose a template for every post. Random selection means the same look can be chosen for consecutive posts.

If you select more than one look, Social Automation picks one of them for each new video. Facebook and Instagram get the same video, so they always show the same look.

Selections save automatically; there is no separate Save button.

To watch a sample or render a look with your Business Profile branding, see Previewing Social Automation Templates.

See your branding in social videos

Templates combine the selected look with the colors, font, and logos from your Business Profile.

Brand controls used by Social Automation

  1. Colors: The primary and secondary colors applied to captions, panels, and accents.
  2. Font: The typeface used for on-video text.
  3. Agent / Team logo: Your personal or team logo.
  4. Brokerage logo: Your brokerage logo.

To update these details, open the Brand card in Social settings and follow the link to Business Profile. See Understanding and Updating Your Business Profile.

If your brand is not configured, Social Automation uses a default Placester look.

The missing-brand notice in Social settings

  1. Set brand on Business Profile: Open Business Profile and add the missing brand details.

Tips for choosing looks

  • Preview it with your brand. The card shows a sample. Open the preview, then select Preview with my brand. That version uses your colors, font, and logos. See Previewing Social Automation Templates.
  • Start with one look. Keep one look for each post type until you have seen a real post. Add another look when you want the next videos to vary.
  • Check the logo and the price. Watch where the logo, the price, and the address sit. If they are hard to read, choose another look, or change the logo on Business Profile.
  • Use one look when a post type repeats. Active listings go out on a schedule, so one look makes that series easy to recognize. A new listing, a sold listing, or a blog post goes out less often, so more than one look is fine there.
  • A change applies to the next video. Posts already on Facebook and Instagram stay as they are.

Need more help?

For questions, concerns, or feedback, chat with our team at app.placester.com/chat.

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Connecting Facebook and Instagram to Social Automation

Previewing Social Automation Templates
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