Adding your Google AdWords Conversion Label and ID [Classic]

Katherine Ramirez Updated by Katherine Ramirez

This article will show you how to add your Google AdWords Conversion Label and ID to your Placester site.

What is Google AdWords?

Google AdWords is a paid service that allows your site to be promoted to the front page of Google's search results pages depending on the search, competition, and budget.

Google AdWords can help your site get noticed ahead of others and position you as a go-to source for real estate information in your area. Learn more about how to use Google AdWords for your real estate website.

Get Google AdWords

You can create a Google AdWords account here. Once you're set up, click the wrench on the top right then click Conversions.   


Next, click the + button to create a new Conversion.



Then, select Website.



Next, you’ll want to fill out your Conversion Action and click “Create and Continue”



Next, you’ll be directed to tag setup, here you’ll want to select “Add the Tag to your Website Code”



Then, click Install the tag yourself.



From here you’ll want to copy the Conversion ID & Conversion Label.



Next, you'll need to log into your Placester account, and on your dashboard, click the 3 dots next to the update your site and click edit site from the drop-down:

Site Settings > Site Tracking

This will bring you to the site setting page and under MORE you will find Site Tracking.


From there, just paste your Conversion Label & ID into the box in the slide-out and click Save. The code will be applied to every page and post on your site.



That's it! You're ready to start measuring ad conversions with Google AdWords.

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